Project description:
Every summer, mono closes shop the week of July 4th so everyone can recharge and soak in summer.
This year, mono gave their Uptown neighbors a little something in their absence — a real pirate radio station — MONO 97.9 summer radio, the first FM station in mono broadcasting music and radio promos for 97.9 consecutive hours from a radio tower built on mono's rooftop deck. With the radio tower as the VIP, a public launch party kicked off the week-long broadcast.
Client: mono
Project: monoRadio / MONO 97.9FM
Project role: Technical planning, digital and experience direction
Execution: Pirate radio station
Title: Director of Digital and Experiential Production
Agency: mono
