Burger King / Chatroulette

Project description:
Burger King's Chatroulette was a live interactive coupon promotion for the launch of the Steakhouse XT Burger. We gave away free Steakhouse XT burgers live and non-stop for 48 hrs on Chatroulette. Steve had the honor of playing the King for several hours, providing many surprises and coupons, while enjoying the hilarity and horrors this medium could provide.

Client: Burger King
Project: Burger King Chatroulette
Project role: Integrated producer, the King
Execution: Live content
Title: Integrated Producer
Agency: Crispin Porter + Bogusky