Project description: The Climate Reality Project, founded and chaired by former Vice President Al Gore, held its second annual online event November 14-15, 2012 entitled 24 Hours of Reality: The Dirty Weather Report, to connect the dots between global climate change and the extreme weather we're experiencing.
Using the power of social media to amplify individual voices and connect people across the globe, the message was very simple: Enough is enough. Climate change is happening now, and we must act to stop it and seize the opportunities inherent in the solutions.
24 Hours of Reality: The Dirty Weather Report drew real-world connections between the climate crisis and the realities of extreme weather around the world. The entire event was broadcast live over the Internet via Ustream.
The Dirty Weather Report moved around the world, bringing voices, news and multimedia content from all 24 time zones. The Dirty Weather Report’s format interspersed expert commentary from its New York City studio with musical performances, man-on-the-street reports from the ground, crowd-sourced videos about how weather is altering our lives and homes, and profiles of communities developing solutions to the climate crisis.
Results: 16+ million livestream views 165 million total impressions
Client: The Climate Reality Project Project: 24 Hours of Reality Project role: Digital, design, UX producer Execution: Site development, banner production, live event monitoring Title: Director of Production Agency: The Climate Reality Project